First Look: Q Scores of Latino Stars Released in New Rankings

Singers like Carlos Santana, sports stars like Lionel Messi and Pele and actors are the most familiar faces to the 50 million Americans of Hispanic descent. This story first appeared in the Dec. 6 issue of The Hollywood Reporter magazine. There are more than 50 million Latinos in the U.S., according to the latest census. That's 16 percent of the population, and by 2018, one in five Americans will be of Hispanic descent. Marketers increasingly are keen to connect to this growing demographic that ...